About us

About Fine By Me: Your Story. Our Brand.

At Fine By Me, we don’t chase trends—we honour truth. We’re here to redefine what it means to build a brand in today’s world: honest, expressive, beautifully imperfect.

Our journey began with a simple idea—that personal style is a story worth telling. Every drop, every product, every campaign starts with emotion, experience, and identity at the centre. We want our brand to feel like a mirror: reflecting who you are, not who you’re told to be.

You’ll find more than collections here. You’ll find space. A space where self-expression isn’t just accepted—it’s celebrated. Whether you're wearing us, gifting us, or simply passing through—our only hope is that you leave feeling more seen, more inspired, more you.

This is your permission slip to live out loud.
This is Fine By Me.

This isn't just a brand. It's a reflection.

At Fine By Me, we believe in the quiet power of self-expression. In a world that constantly asks us to explain or prove who we are, we’re here to say—you don’t have to. Who you are is already enough. Fine. More than fine.

This brand was born from a simple truth: the most beautiful things are the most honest ones. We wanted to create something that speaks to individuality, that doesn’t follow trends but instead celebrates the uniqueness in all of us. Whether it's the way you wear your confidence or the way you embrace your softness, Fine By Me is about honouring every part of your story.

Our pieces are made to feel like an extension of you—your values, your journey, your voice. From our design choices to the words we write, everything we do is intentional. We aim to create not just products, but moments—ones that make you feel seen, heard, and supported.

This is more than just a label. It’s a space where you don’t need permission to be yourself. Because if it feels right to you—then it’s Fine By Me.

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